NEWS
nEWS
July 2025
Spain. VOLUMMATTE POP-UP CAFE in Madrid
Vivienne Sabo Pop-Up Café in Madrid: Lip Makeovers & Bold Statements
In June and July 2025, Madrid hosted the Vivienne Sabo pop-up café — a unique space where guests enjoyed drinks while receiving complimentary lip makeovers from professional makeup artists. The project was part of a collaboration with the popular beauty retailer Primor, under the provocative campaign title: “HOTTER THAN YOUR EX.”
The star of the pop-up was the express lip makeover featuring the matte liquid lipstick Volummatte. Guests could choose their look — from soft nude to bold red — and instantly receive a 20% discount promo code for Vivienne Sabo products at Primor stores.
VOLUMMATTE is a long-wearing liquid lipstick with a velvety matte finish and a warming plumping effect, available in eight shades — from classic nude to deep wine. It delivers flawless, full-coverage color while enhancing lips with a sensual, defined, and visually voluminous effect. Visitors praised its long-lasting formula and diverse shade range.
“We wanted to create a fun, carefree atmosphere where makeup becomes a lifestyle experience. After all, lips aren’t just a beauty accent — they’re a statement!”
Why “Hotter Than Your Ex”?
The campaign’s name captures its essence: **bold shades, unapologetic confidence**, and a playful nod to unforgettable looks. Guests shared their transformations on social media with #HotterThanYourEx hashtag, and the most striking photos were featured on digital billboards across Madrid.
In June and July 2025, Madrid hosted the Vivienne Sabo pop-up café — a unique space where guests enjoyed drinks while receiving complimentary lip makeovers from professional makeup artists. The project was part of a collaboration with the popular beauty retailer Primor, under the provocative campaign title: “HOTTER THAN YOUR EX.”
The star of the pop-up was the express lip makeover featuring the matte liquid lipstick Volummatte. Guests could choose their look — from soft nude to bold red — and instantly receive a 20% discount promo code for Vivienne Sabo products at Primor stores.
VOLUMMATTE is a long-wearing liquid lipstick with a velvety matte finish and a warming plumping effect, available in eight shades — from classic nude to deep wine. It delivers flawless, full-coverage color while enhancing lips with a sensual, defined, and visually voluminous effect. Visitors praised its long-lasting formula and diverse shade range.
“We wanted to create a fun, carefree atmosphere where makeup becomes a lifestyle experience. After all, lips aren’t just a beauty accent — they’re a statement!”
Why “Hotter Than Your Ex”?
The campaign’s name captures its essence: **bold shades, unapologetic confidence**, and a playful nod to unforgettable looks. Guests shared their transformations on social media with #HotterThanYourEx hashtag, and the most striking photos were featured on digital billboards across Madrid.
June 2025
Selestia is the winner of NextGen award in «Favorite Cosmetic» category!
In June, we participated in the prestigious ECRM event for buyers and sellers in Dallas, dedicated to the beauty category. As part of the event, the NextGen Awards ceremony took place, where winners were selected by retailers, manufacturers, and representatives of the younger generation.
Selestia brand was the true star of the evening! Guests were absolutely thrilled by the Cobra mascara and eyeliner, but the “Divine V” highlighter caused a real sensation.
The organizers later admitted that Selestia’s products were the most viral at the event—guests couldn’t stop talking about them, exclaiming, *"Did you see this?!"
This incredible recognition inspires us to achieve even more, and we’re excited to share even cooler new products with you soon!
Source: massmarketretailers.com
Selestia brand was the true star of the evening! Guests were absolutely thrilled by the Cobra mascara and eyeliner, but the “Divine V” highlighter caused a real sensation.
The organizers later admitted that Selestia’s products were the most viral at the event—guests couldn’t stop talking about them, exclaiming, *"Did you see this?!"
This incredible recognition inspires us to achieve even more, and we’re excited to share even cooler new products with you soon!
Source: massmarketretailers.com
May 2025
Middle East region expansion
Vivienne Sabo and Stellary expanded their presence in the Middle East Markets. This move reflects the growing demand for makeup brands in the region and opens new opportunities for business and partnerships.
The Middle East is one of the world’s most dynamic markets, with rapid digitalization, infrastructure investments, and innovative technologies. Entering markets such as the UAE, Saudi Arabia, Qatar, and other countries will allow the brands to strengthen their global presence and offer customers in the region cutting-edge beauty solutions.
Thanks to a partnership with the “Gold Apple” retail chain, Vivienne Sabo and Stellary are already available in the UAE, Saudi Arabia, and Qatar.
Expanding into the Middle East is a key milestone in our global strategy. We see tremendous potential in the region and offer a product range that will help the brands build a loyal audience in GCC countries.
The Middle East is one of the world’s most dynamic markets, with rapid digitalization, infrastructure investments, and innovative technologies. Entering markets such as the UAE, Saudi Arabia, Qatar, and other countries will allow the brands to strengthen their global presence and offer customers in the region cutting-edge beauty solutions.
Thanks to a partnership with the “Gold Apple” retail chain, Vivienne Sabo and Stellary are already available in the UAE, Saudi Arabia, and Qatar.
Expanding into the Middle East is a key milestone in our global strategy. We see tremendous potential in the region and offer a product range that will help the brands build a loyal audience in GCC countries.